Founding a premiere event for disruptive and sustainable fashion...
Pierre Nicolas Hurstel, Founder of REMODE (an event bringing together established and up-and-coming fashion brands, as well as innovators across the entire value chain of the fashion business, to share ideas, find practical solutions and forge new connections), joins Marc Raco, Pavan Bahl, and Nataliya Makulova in the MouthMedia Network studios powered by Sennheiser.
Save $100 when registering for REMODE at
www.remode.com with code MOUTHMEDIA.
In this episode:
How the industry is changing because consumers are expecting different things, more seamless, we want products the way we want, more purpose and transparency
Hurstel on coming from France, a small consulting practice on change management, strategy, working with big luxury houses in France
He ran a company for five years about events, learned how difficult it was for brands to connect with customers, trying to be useful as an event organizer
Helping brands do more business, added value for clients
Hurstel came up with idea of an event dedicated to brands and decisionmakers, then went to UBM
How it takes a lot of charisma, curating 150 educators
How long it took to get in motion
Building the team, brand, website, building the conference
Whether the conference was baked before pitching speakers/educators
Stamina and determination to create something that didn’t exist before, bringing people together
Why so much change is happening now in the industry
Hurstel as a trade show organizer needing to find a new model, serving the industry, trying to serve clients – REMODE was the answer to those two things
REMODE as a B-to-B event for fashion – current, relevant, adds value, offers user expericne of what we expect as consumers
What is happening as retailers disappear -- what do you do for the brand
Remode is made for brands so they can reach customers by themselves
Some 50 startups are all bringing something very interesting to table, product and design to retail
Areas of sustainability that most excite Hurstel, some exciting startups and some successful brands doing it well
Does customer need to be more vocal for change?
Plus Hurstel on cooking, rugby, family, electronic music, and disconnecting, and different business cultures
See
omnystudio.com/listener for privacy information.
Founding a premiere event for disruptive and sustainable fashion... Pierre Nicolas Hurstel, Founder of REMODE (an event bringing together established and up-and-coming fashion brands, as well as innovators across the entire value chain of the fashion ...
Founding a premiere event for disruptive and sustainable fashion...
Pierre Nicolas Hurstel, Founder of REMODE (an event bringing together established and up-and-coming fashion brands, as well as innovators across the entire value chain of the fashion business, to share ideas, find practical solutions and forge new connections), joins Marc Raco, Pavan Bahl, and Nataliya Makulova in the MouthMedia Network studios powered by Sennheiser.
Save $100 when registering for REMODE at
www.remode.com with code MOUTHMEDIA.
In this episode:
How the industry is changing because consumers are expecting different things, more seamless, we want products the way we want, more purpose and transparency
Hurstel on coming from France, a small consulting practice on change management, strategy, working with big luxury houses in France
He ran a company for five years about events, learned how difficult it was for brands to connect with customers, trying to be useful as an event organizer
Helping brands do more business, added value for clients
Hurstel came up with idea of an event dedicated to brands and decisionmakers, then went to UBM
How it takes a lot of charisma, curating 150 educators
How long it took to get in motion
Building the team, brand, website, building the conference
Whether the conference was baked before pitching speakers/educators
Stamina and determination to create something that didn’t exist before, bringing people together
Why so much change is happening now in the industry
Hurstel as a trade show organizer needing to find a new model, serving the industry, trying to serve clients – REMODE was the answer to those two things
REMODE as a B-to-B event for fashion – current, relevant, adds value, offers user expericne of what we expect as consumers
What is happening as retailers disappear -- what do you do for the brand
Remode is made for brands so they can reach customers by themselves
Some 50 startups are all bringing something very interesting to table, product and design to retail
Areas of sustainability that most excite Hurstel, some exciting startups and some successful brands doing it well
Does customer need to be more vocal for change?
Plus Hurstel on cooking, rugby, family, electronic music, and disconnecting, and different business cultures
See omnystudio.com/listener for privacy information.