Today’s guest is someone whose work I’ve admired from afar for quite some time. I never knew that one day another guest would, out of the blue, make one of those “Hey, you guys should meet!” introductions. Thank you, Steve Woodruff! His name is Mark Schaefer. Mark has more than 30 years of experience in global marketing, organizational development and business consulting. Mark’s the author of seven books. HIs new book is Marketing Rebellion: The Most Human Company Wins. And I loved it! In it, Mark provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive the business results. Listen in and be sure to subscribe (links below) so you don’t miss a single episode! Join in on our chat below Subscribe: Apple Podcasts | Google Podcasts | RSS In today’s episode, I ask Mark to share: * The idea that brands are people too (really) * The importance of understanding and engaging in values-based marketing * Some of the many ways we as marketers misuse technology * …and plenty more!  This Episode is Sponsored By Gusto Gusto is refreshingly easy payroll, benefits, and HR for the modern small business. They make it easy, with modern technology doing all the heavy lifting. You no longer have to be a big company to get great technology, great benefits, and great service for your team. Gusto is offering Read to Lead listeners an exclusive, limited-time deal. Sign up today and you’ll get 3 months free once you run your first payroll. Just go here to get started. Mark’s Latest Book You can order Marketing Rebellion: The Most Human Company Wins right now! The Marketing Rebellion Book Trailer Books Mark Recommends Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip & Dan Heath Check Out These Resources Mentioned Visit Mark’s website for more about him and his work. Grab a copy of Mark‘s book now. Find out more about hiring Mark to speak to your group. Connect with Mark on Twitter and