Don’t be tempted to underestimate the power of culture. Even if its primary impact is to make a profit, every business impacts its workforce, the community in which it resides, and society at large through its branding, products, or services. My guest today, Claudette Rowley says, take the iPhone for example. Although it’s only one product, Apple’s culture changed the way we look at technology, how we communicate, and how we view the role of smartphones in our lives. Her brand new book is called Cultural Brilliance: The DNA of Organizational Excellence. In it, she offers you a step-by-step guide to intentionally assessing, designing, and integrating cultural change that’s iterative, each success building on previous successes. The result is a company that continues to evolve in ways that decrease stress, inspire learning, and promote organizational health. I hope you’ll check out the episode for more. And make sure you subscribe (links below). Join in on our chat below Subscribe: Apple Podcasts | Google Podcasts | RSS In today’s episode, I ask Claudette to share: * Some of the biggest cultural challenges companies face today and how to address them * How to tell if your company’s culture needs fixing * We’ll discuss some current cultural trends to be aware of  Claudette’s Latest Book You can order Cultural Brilliance: The DNA of Organizational Excellence right now! Books Claudette Recommends Dignity: Its Essential Role in Resolving Conflict by Dr. Donna Hicks Leading from the Emerging Future: From Ego-System to Eco-System Economies by Otto Scharmer and Katrin Kaufer An Everyone Culture: Becoming a Deliberately Developmental Organization by Robert Kegan and Lisa Laskow Lahey Check Out These Resources Mentioned Visit Claudette’s website for more about her and her work. Grab a copy of Claudette book now. Find out more about hiring Claudette to speak to your group. Connect with Claudette on Twitter and LinkedIn. Click to Tweet To share the Read to Lead Podcast on Twitter quickly and easily, just click the link below. Your tweet will automatically be populated with this copy: Leave Us Your Feedback Comment and Share Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on