Podknife - Why Pink May Not Work as a Breast Cancer Brand by HBR Ideacast

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Why Pink May Not Work as a Breast Cancer Brand

Podcast |: HBR Ideacast
Publisher |: Harvard Business Review
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Ideas,; Interview,; Management & Marketing,; Workplace
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Jun 09, 2011
Episode Duration |: 00:14:14

Stefano Puntoni, professor at the Rotterdam School of Management and author of the HBR article "The Color Pink Is Bad for Fighting Breast Cancer."

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