Brand leadership of sustainability, transparency, and supply chain in fashion... Nina Shariati, Project Manager, Transparency and Higg Index, for H & M, joins Pavan Bahl, Marc Raco, and guest host Rohan Deuskar (Stylitics) on location at South by Southwest. MouthMedia Network studios are powered by Sennheiser. In this episode: Nina Shariati on how SXSW is covering so many areas, from politics to future tech, trends, food industry, science H & M leading the new frontier by disclosing supply chain 5 years ago, and now sustaibaility and transparency are center of conversation H & M has a big impact potential A penalty for being open, and sharing, being scutinized Not a brand challenge – it is an industry challenge Setting up measuring methods How to measure footprint on a brand or product level Transparency  - not easy to be 100% How blockchain will be affecting sustainability and supply chain How H & M funds projects with other companies to explore possibilities of new ways of doing things The power the customer has and what they can do to show the power to brands The type of impact you can do on the scale of H and M is larger than a small company How the CEO is outspoken on the importance of sustainability, and embedding it into the business ethos See omnystudio.com/listener for privacy information.