Kev’s still doing the walk of shame following his phone ringing at a funeral, though it seems Neale is to blame! Today, film simulations and how they work in that magic box we call a camera, keeping up with corporate speak, the blueprint for a new photography business, website advice, simple ‘CRM’ and embracing free marketing platforms. Also, we’re poking the bear on the Instagram theme, let’s call it ’the rematch,’ photo books or YouTube, which works best in terms of tuition, colour casts in Lightroom and is an X-T3 still a good purchase. It’s also the second concluding part of our conversation with Kristina Varaksina, UK Fujifilm ambassador.