Just a few weeks ago, I’d never even heard of today’s guest. It’s amazing how fast you can take to someone else’s message when it’s delivered in the right way. That is certainly the case for Steve Woodruff, the King of Clarity, and my guest today on the show. In a world filled with noise and distraction, the secret weapon any business can use to break through, Steve says, is CLARITY: Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins: Get Heard. Get Referred is a proven handbook to create competitive advantage in any marketplace. You don’t have to spend a million dollars to rise above the noise and grow referrals. You just need to learn how to be clear. Listening to this episode will ensure you’re headed in the right direction! Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Steve to share: * How to stand out in a sea of Goliaths * The 5 elements you must address to be certain your message is clear * Some of the ways you can leverage neuroscience to advance your message * …and plenty more!  This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Steve’s Book You can order Clarity Wins: Get Heard. Get Referred right now! Steve in Action Books (and People) Steve Recommends Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Known: The Handbook for Unleashing Your Personal Brand in the Digital Age (and other books) by Mark Schaffer Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin Check Out These Resources Visit Steve’s website here for more about him and his work. Be sure and grab your copy of Steve’s book now.