On our journey to become better speakers, we take on all the big ideas: authenticity, connection, risk, etc. etc. etc.... but we can't forget about something that is admittedly less sexy but oh so important. And that is PROCESS. One of the reasons I wanted to highlight this episode is that Jeff Goins - writer, speaker, entrepreneur - is one of the most thoughtful and effortlessly inspirational people I’ve ever talked to.  He is reflective, deep, open, curious - and advocates for us owning our ability to be artists of our own making. He's all about the big ideas, but insists we don't get lost there. The process is in service to all of the art. And that combo is so important in our journey.