Sam Parr is CEO and co-founder of Hustle Con Media, which includes one of the most popular daily newsletters at over a million readers. They discuss Sam's journey to Silicon Valley, how to build a media company, the correlation of money:happiness and more. Enjoy! You can subscribe to The Hustle at https://thehustle.co For more information on Chris Powers and Fort Capital, visit www.fortcapitallp.com  Follow Chris on Twitter! @fortworthchris  Connect with The FORT by emailing us at thefortpodcast@gmail.com 2:00 - How did you end up in the Bay area and how did The Hustle come to be?  4:40 - How did you go from working with American Pickers to starting a hot dog stand to an online liquor store? 6:18 - How did Bunk change your life? 8:46 - What is the common theme that you see from founders coming through HustleCon? 11:48 - Chris’ biggest experience at HustleCon 14:26 - The Hustle newsletter  19:00 - How do you develop content? 20:10 - How did you learn growth hacking and finding this non-filtered voice? 22:44 - How does living in Silicon Valley without this politically correct filter affect you? 24:14 - The key things people can do to grow an online media brand 27:08 - How do you know what a user is worth? 28:17- Do you need a certain number of users to become profitable or is it based on the type of content? 31:15 - How the world is shifting in terms of accessability to online content 33:30 - popular media companies becoming less and less relevant, Chris’ newsletters and new media companies like Barstool 39:30 - Feedback from readers at The Hustle 40:38 - How do you judge what content is published and what gets filed away 41:50 - Hosting profitable events  46:22 - Building The Hustle to sell vs. growing into a media empire, investing and starting businesses, and the correlation between money and happieness 54:40 - handling money and success 56:50 - What is Trends and why did you decide to start it? 1:00:00 - Sam’s thinking process