Podknife - 24: Hunt Down A Good Story (& Beauty Trends!) With Mara Schiavocampo by We Earn Media

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24: Hunt Down A Good Story (& Beauty Trends!) With Mara Schiavocampo

Podcast |: We Earn Media
Publisher |: Britt Klontz & Jackie Lambert
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Marketing
Publication Date |: Nov 24, 2020
Episode Duration |: 00:31:25

In this episode you will get an up close and VERY personal look at how Mara Schiavocampo, celebrated TV journalist (currently: Dr. Oz) & podcast host, comes up with story ideas. While we learn she may not necessarily need to see your basic pitch come into her inbox, we still have a lot of fun learning what it does take to collaborate with her on episodes.

In this episode, you’ll learn…

How reporters generate their own story ideas
Why digital footprint matters with guest sourcing
What other tactics that are more influential than a cold email

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