My guest today, Pamela Wilson, has been helping people get their ideas out into the world since 1987. She started her career as a marketing consultant and graphic designer and began her online business – bigbrandsystem.com – in early 2010. At BIG Brand System, she helps ambitious people build online businesses based on their hard-earned expertise – and without the usual overwhelm. She does this through free content on her site, targeted programs, coaching, and her mastermind group. Pamela first appeared on the podcast to discuss her last book Master Content Marketing, back in November of 2016. That book is a companion to her new book. Join the conversation below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Pamela to share: * Why it’s important to create content that “multitasks” * We’ll discuss Pamela’s Life Cycle approach to content strategy * How to supercharge your content’s impact * …and plenty more! Pamela’s Book You can order Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time right now! Books Pamela Recommends The Thought Leader’s Practice: Do the work you love with people you like the way you want by Matt Church Check Out These Resources Visit Pamela’s website for more on her and her work. Be sure and grab your copy of Pamela’s book now. Find out more about hiring Pamela to speak to your group. Connect with Pamela on Twitter and LinkedIn.  Click to Tweet To share the Read to Lead Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy: Leave Us Your Feedback Comment and Share Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes. We encourage you to join the Read to Lead Nation on Facebook.  It’s a community of like-minded leaders and leader-to-be, as well as fans of the Read to Lead Podcast. You can tell your friends on Twitter about your love of reading and our new podcast by simply