Today marks the return of a two-time guest and the appearance of a first-time guest, all in one show! One of my favorite authors, Jay Baer, is here, and he’s brought with him his co-author Daniel Lemin. Their new book, out today, is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. For as long as you or I can remember, word of mouth has been a fantastically effective way to create customers, yet almost no business has an actual strategy to ignite conversations. Talk Triggers gives you the practical framework you need to turn customers into volunteer marketers. Listen in below as Jay, Daniel and I discuss their new book. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Jay and Daniel to share: * Why word of mouth is something you need to be and can be intentional about * The difference between being better and being different, and why different is better than better * I’ll ask them to unpack their Talk Trigger formula * …and plenty more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Jay and Daniel’s Book You can order Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth right now! Books Jay and Daniel Recommend Different: Escaping the Competive Heard by Youngme Moon (Jay) Obvious Adams: The Story of a Successful Businessman by Robert R. Updegraff (Daniel) Check Out These Resources Visit Jay’s website or Daniel’s website for more about them and their work. Be sure and grab your copy of their book now. Find out more about hiring Jay or