Podknife - 235 - The Art of the Publicity Stunt by Yeah, That's Probably an Ad

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235 - The Art of the Publicity Stunt

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Jul 19, 2021
Episode Duration |: 00:43:02

In the past two weeks, we’ve seen a handful of brands embracing publicity stunts.

There’s mac-and-cheese ice cream from Kraft and Van Leeuwen, and soup-inspired swimsuits from Panera. On this episode of Yeah, That’s Probably an Ad, we’re joined by Peter Mountstevens, chief creative officer at U.K.-based agency Taylor Herring, to chat about the history of the publicity stunt, the art of getting it right, and some of the recent campaigns making headlines.

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