Kevin Finn is a TEDx speaker, advisor, internationally recognized branding designer, and author who works with individuals and groups dedicated to creating a positive impact at scale. With 30 years of international experience, Kevin emphasizes that not every business is a brand, and that businesses become brands only when society says so. As an advisor, Kevin challenges his clients' assumptions objectively. He questions their identity in comparison to how their customers perceive them. In this conversation, he shares six fundamental questions that make up the basis of his brand advisory work: What value do you provide? Who are you talking to? What are you saying to them? You’ll have to listen to the episode to hear the other three. This episode is sponsored by Better Help - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices