Acclaimed NFL coach Vince Lombardi once said, "Winners never quit and quitters never win." It's a motivating and catchy sentiment, but famed marketer Seth Godin begs to differ. In his book, The Dip, he argues that quitting can be the best strategy. In this two-part episode, Chris is joined by therapist Nidhi Tewari and designer Stefan Bucher to discuss knowing when to quit and when to persevere. Like it or not, the free market rewards exceptionalism. Success goes to the obsessed. But where is the line between intense focus and toxic hustle? And how do you determine if what you're grinding away on is worth it? This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/FUTUR and get on your way to being your best self. Learn more about your ad choices. Visit podcastchoices.com/adchoices