The history of business strategy, so says my guest today, has been built on the idea that businesses must compete to win. But what if the competitive model of business is now broken? In today’s interconnected world, could strategies to create competitive advantage actually be holding your business back? Paul Skinner, a strategic consultant and social entrepreneur, presents an alternative model of collaborative advantage which you can use, he says, to drive a greater level of success that is better for you, better for your customers, and better for society. Paul unpacks the idea in his brand new book called Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success.  This book is the indispensable guide that will help you rapidly accelerate the growth of your business or the impact of your non-profit organization by bringing the fuller, value-creating potential of the outside world inside your organization. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Paul to share about: * The limitations of Competitive Advantage and how Collaborative Advantage overcomes them * Techniques for creating Collaborative Advantage * Some of the pitfalls to watch out for that may prevent us from realizing Collaborative Advantage * …and plenty more! This Episode is Sponsored By Self-Publishing School and by Freshbooks My friend Chandler Bolt is the founder of Self-Publishing School, which is an online education company dedicated to one thing: Helping you get your book idea out of your head and onto paper as quickly as possible, and then getting your published book into the hands of as many readers as possible. Chandler is hosting a FREE training where he’ll show you the exact process to follow to go from blank page to published author in as little as 90 days, and the exact book launch blueprint to follow to launch your book to $10,000 and beyond (and earn monthly royalties month after month). If you’ve ever thought about writing a book (whether as an extra income stream, to generate leads for your business, or to share a story you’ve wanted to tell) you OWE it to yourself to sign up for this training – and it’s completely free! Oh! And when you sign up for the training, Chandler is going to send you a copy of his book Published absolutely free! *** FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses