What I am hearing from you is that you are moving quickly - thinking of new ways of reaching your audience - and working hard to pivot your message so it’s on context of the NOW, which is soooo important. 

 

So - here are some things I want you to do as you adjust your content to be attuned to the context of NOW. 

and this is soooo important because messages work that RESONATE. 

 

If you GET your audience - 

feel them

understand the pain, the struggle, the hopes… I think the way forward it clearer. 

 

But let me lay out a few key things that will help.