Social media and online activity are essential parts of your marketing mix, but don’t overlook the many ‘old fashioned’ ways to attract and delight customers. These tried and tested methods attract interest, build loyalty and keep people coming back... and telling their friends.

In this podcast, Ken Burgin talks about how to use business cards, decoration and ‘quality signals’, your front window, internal pictures, illuminated signs, and the 5 key drivers for restaurant word-of-mouth. Also discussed were the value of direction signs, regular events, support for community groups, list building and excellent customer service. You can start many of these activities this week!