Podknife - #22 2018 Wie bringt man Bewegung in die Politik? - mit Philipp Maderthaner by Ganz offen gesagt

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#22 2018 Wie bringt man Bewegung in die Politik? - mit Philipp Maderthaner

Podcast |: Ganz offen gesagt
Publisher |: Ein Podcast von Missing Link
Media Type |: audio
Podknife tags |: News & Politics,; Society & Culture
Categories Via RSS |: Business,; Government,; News,; Politics
Publication Date |: Jun 17, 2018
Episode Duration |: 00:52:27

Description
iTunes Summary

Phillipp Maderthaner ist der Kopf hinter der Kampagne, besser: Bewegung, die Sebastian Kurz ins Bundeskanzleramt brachte. Seine Methode: aus Betroffenen Beteiligte machen - und die Beteiligten dann aktivieren, tatsächlich etwas für den Kandidaten, die Partei oder auch die NGO, das Unternehmen zu tun. Im Gespräch mit Eva Weissenberger erklärt Maderthaner, wie man Bewegung in die Politik bringt, warum Campaign-Marketing ohne gemeinsames Anliegen nicht funktioniert und was er von Erwin Pröll gelernt hat.

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Phillipp Maderthaner, der Mann hinter der Kampagne Kurz, erklärt, wie Campaign-Marketing funktioniert.