On episode 211, we interviewed couples to find out what they REALLY are looking for in the vendor vetting process. And one common theme we heard is that couples are looking for reviews - in The Knot, on Google, on Wedding Wire, in social media, everywhere. So reviews need to be a major initiative for all wedding pros.  But how do we get our clients to write reviews? Let's find out from our guest today - Desiree Dent, wedding planner at Dejanae Events in Chicago. -------- Episodes Referenced: 62: How to Respond to Negative Online Reviews 211: Live Interviews: Inside the (Buying) Mind of Engaged Couples This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.

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twitter: @weddingsforreal Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.