Rose Johnstone, editor of Time Out Melbourne, is in a unique position to see how savvy hospitality operators are using social media. She’s also actively using the major channels to promote Time Out stories and events – they are busy people!

Ken Burgin talked with Rose about how smart operators are using Instagram and Snapchat, and the continuing value of Facebook. We discussed what content is best for each channel, the type of images that get the best response, the value of video and what makes a good ‘story’ on the new Story features. And of course how to turn cool social media content into real sales. You can follow Time Out on Instagram and Facebook – they do a great job!