To put our toxic relationship with Big Tech into perspective, critics have compared social media to a lot of bad things. Tobacco. Crystal meth. Pollution. Cars before seat belts. Chemicals before Superfund sites. But the most enduring metaphor is junk food: convenient but empty; engineered to be addictive; makes humans unhealthy and corporations rich. At first, consumers were told to change their diet and #DeleteFacebook to avoid the side effects.