Podknife - How to Use Amazon for Content and Product Development | Ep. #930 by Marketing School - Digital Marketing and Online Marketing Tips

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How to Use Amazon for Content and Product Development | Ep. #930

Podcast |: Marketing School - Digital Marketing and Online Marketing Tips
Publisher |: Eric Siu & Neil Patel
Media Type |: audio
Podknife tags |: Advice,; Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Feb 16, 2019
Episode Duration |: 00:06:05

Description
iTunes Summary

In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Use Amazon for Content and Product Development
[00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight.
[01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product.
[02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas.
[02:45] Look at marketing as finding problems and coming up with solutions.
[03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews.
[03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful.
[04:20] Look for feedback on ways to improve your competing product.
[04:24] That’s it for today!
[04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School...