This week, Jordan has been very focused on sales. He and his company are considering hiring their first salespeople. Jordan shares he believes that they’ve gotten complacent and are starting to look at things in the wrong way – in aggregate instead of in detail. Brian went to Colorado last week with one big question: What is Sunrise KPI? Is it a side hustle? Is it a full-time business? Keep working on it or give it up? After assessing the numbers, he’s decided to wrap up his work on Sunrise KPI and focus on ProcessKit. He’s not shutting down Sunrise, just stepping back from adding on to it. Go broad to understand their world. — BrianPowered By the Tweet This PluginTweet This Here are today’s conversation points: Big Snow Tiny ConfHiring sales people in Jordan’s companyMapping out the existing hiring processThe sales roles within Jordan’s companyThe problem with too many signupsWhat Jordan learned this week from two customer interactionsUnhealthy tension vs. healthy tensionDefining top-of-funnel rulesFuture plans for Sunrise KPIUpdate on current Sunrise KPI numbersShifting Sunrise KPI to a side projectValuing side projectsUpdate on ProcessKitRecording customer callsWhat to ask customers aboutWOCAS Lunches None of this is in stone, and no one tells you that you have to do something a certain way. — JordanPowered By the Tweet This PluginTweet This Resources Mentioned Today: Big Snow Tiny Conf Sunrise KPI ProcessKit From Bubble to Bubble Gumroad As always, thanks for tuning in. Head here to leave a  review in iTunes.