Jason Hsiao is our special guest on today's episode of Traffic and Leads podcast. Creator and video editor at Animoto, a software designed to help small businesses owners create professional looking video content, Jason has all the inside tricks that beginners are looking for when it comes to breaking into the world of video. From getting started, to finding the most interesting content to work with, Jason can get you ready for the world of video, while skipping the live aspect for those who prefer to keep things more narrative. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
- All about Jason, and Animoto! Software that’s been around for 10 years now, Jason explains that Animoto allows you to upload videos that can then be transformed into professional looking pieces of content. They have free plans, as well as a tier paid system, that works for small businesses owners working on a smaller budget than large companies.
- Jason explains how powerful social media is, and why video content is important. Animoto can help you achieve the things you see on social media all the time—whether it’s an overview video, a list video, or a demo, you can create top tier graphics, text designs, swipe effects, and more. Anything you see big companies doing, Animoto can help you do the very same.
- Jason talks about the hype revolving around Facebook Live. Now that it’s been around for over a year, a lot of people think it’s better to go live for the sake of going live. However, Facebook’s algorithm favors content that’s engaging, and that people are paying attention to. If you don’t have a reason to go live, you’re better off producing a candid video. That way, you can control the content you’re creating, and do with it what you want.
- Jason explains how to make a video that people will watch. The team at Animoto have been studying nonstop for years what it takes to get people engaged, and there’s not a checklist of items that you can run down in order to guarantee success. Mostly, you need to remember that a video is a form of communication, and you need to be regularly communicating with your audience. Think about the outlets you have—blogging, email, etc.—and think about what you need to inspire and educate your audience.
- Additionally, Jason talks about a video from the point of view of a salesperson and marketer. Think about how you can bring people along that customer journey through your content, and how you can start getting them to convert to whatever your offer is. Jason explains that save the best for first, instead of last, and insists that putting the most interesting content in the first second of the video is what will bring people in. Things need to be short to keep up with the shrinking attention span of the public, so get your message across as effectively as you can, in as little time as you can.
- Jason talks to us about the biggest mistakes people make in the video, starting with the length of the content created. People who are just getting started tend to make things too long, and Jason challenges them to cut their video time in half while maintaining the same message. When a video starts, 100% of your audience will be there, and the amount will decrease as the video plays. Every second count, so give them your best stuff right off the bat!
- Jason also discusses the anxiety that can come with video. People think things need to over the top in order to get see. However, Jason reminds people that we’re living in an age of over information, and misinformation. People want the truth, to establish a sense of authenticity and foster trust between yourself and your audience. Giving them good content is more important than putting on a high budget show.
- Jason gives some advice for the call to actions in your video content. People think that video can only be used for grabbing attention, but people are finding ways to use video for every stage of the funnel. The most basic strategy revolves using videos to foster an interest and then converting that interest into a warm lead. They don’t need to be familiar with your company in order to watch the video, to create something with a wider appeal that can start a relationship with your business and the brand.
- Lastly, Jason leaves us with advice for people who haven’t delved into video yet, explaining that you should be challenging yourself to create one short video. Once you start to see how easy it is, you’ll have the confidence to create more. And, additionally, you’ll see how fun it can be! Don’t think you need to be in the video, or that you need to hire a full team, in order to find success.