Our guest this week is Alicia Menendez, an award-winning journalist, who finds herself in a common position for many women: caring way too much about what others think of her. Be nice, but not too nice. Be successful, but not too successful. Just be likable, whatever that means. In the workplace strong women are often criticized for being cold, while warm women may be seen as pushovers. In her book, The Likeability Trap, and in this conversation, she discusses this issue and explains how and why both men and women should combat it.

In this conversation, we talk about: 

• The aforementioned likability trap
• The structural imbalance in feedback for women and men in the workplace
• The things for men to consider as they engage with women in the workplace

Full Shownotes: https://www.tenpercent.com/podcast-episode/alicia-menendez-212

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