I love a good story. Some of my favorite business books are filled with compelling and thought-provoking stories. Then there area handful – books from the likes of Andy Andrews, Bob Burg, Pat Lencioni and others – that don’t just include a few good stories, but are themselves told in narrative form from beginning to end. Such is the case from our guest today, Robin Waite. His new book is called Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money and, in it he argues that, among other things, you’ve got to change the perceptions of your business so that you can get out of your own way. That’s right. Sometimes the problem with your struggle to succeed is you. I learned how to better build desirable products, even though I consider myself a service provider, how to price those products confidently, and how to demonstrate value to my potential clients and customers. In short, I learned a ton and I think you will too. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Robin to share: * Tips for staying on top of your goals rather than constantly jumping from one activity to the next * Some of the common pricing mistakes he sees coaches and other service providers make * Understanding the lifetime value of your customers * …and plenty more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Robin’s Latest Book You can pre-order a copy of Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money right now! Robin in Action Books Robin Recommends Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashley Vance Check Out These Resources Visit Robin’s website for more about him and his work. Grab a copy of Robin‘s book now.