Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2   Listen to Google Ads Strategy With Kyle Sulerud  - https://googleadsstrategy.com/Show Notes:Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s show Chris and Jason get to the bottom of this question and talk about how they optimize ads in Google Ads. Thanks for listening and enjoy!Test and optimize creative messages - https://support.google.com/google-ads/answer/6167129The Best Ads Testing Metrics for Lead Generation Campaigns - https://bgtheory.com/blog/the-best-ads-testing-metrics-for-lead-generation-campaigns/Weekly After Show:Don't miss the aftershow! We invite you join hundreds of other Paid Search Podcast fans for our exclusive weekly Patreon Aftershow. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703