Gamiel Yafai is the co-author of Demystifying Diversity and Managing Director at Diversity Marketplace. When he conducted 35 pieces of research about the perceptions minority groups have towards employers he learned 2 major things:

1. People know your brand, but they don’t know your employer brand. They don’t know the variety of roles you have on offer that might be accessible to them. Often, employer brands are almost invisible to these groups.

1. Of the challenges that minority groups faced in 2003, they’re still facing 95% of them in 2019. If you’re an employer, it’s a mistake to think that what you’re communicating is reaching everyone.

Listen to our interview with Gamiel to hear his advice for making sure your employer brand helps - not hinders- you in your mission to attract diverse talent.

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