Podknife - 209 - Inside the Biden Media Win by Yeah, That's Probably an Ad

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209 - Inside the Biden Media Win

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Jan 04, 2021
Episode Duration |: 00:27:57

How did the Biden campaign conceptualize their campaigns? Where did they spend? And why did they test Trump spots? Patrick Bonsignore, paid media director, and Amy Romanow, director of stories, share important lessons for the advertising world alongside Todd Harris, director at Civis Analytics, who helped use data to further form strategy.

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