In today's episode, we help Shira grow her membership site for behavior analysis professionals. FULL TRANSCRIPT Jocelyn Sams: Hey, y'all. On today's podcast, we help Shira grow her membership site for behavior analysis professionals. Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? All right. Let's get started. What's going on, everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to bring on another member of the Flip Your Life community. And we have a huge success story to share with you guys today. We are super excited to welcome Shira Karpel to the show today. How you doing, Shira? Shira Karpel: Hi, guys. I'm good. Thanks for having me. Shane Sams: Shira told me to pronounce her name just like the Masters of the Universe Shira from our childhoods. So I tried to do that as best as I could. Jocelyn Sams: From, as our children say, the 19's. Shane Sams: From the 19's. Back in the 19's. Jocelyn Sams: One time they said to us, you were alive in the 19's? Shane Sams: Isaac asked me the other day, he said something like hey, Dad, how old were you when they invented electronics? Shira Karpel: That's hysterical. Shane Sams: That's hysterical. Jocelyn Sams: Okay. Well, we're happy to have you today. We're really excited about your story. You had written into us not too long ago to let us know that you have been a part of our community for a while, and you've been using our resources to grow a membership site for behavior analysts. Is that correct? And so what I want you to do is tell us a little bit about that. How did you get started in this? What's your background, and what is your business? Shira Karpel: So behavior analysis is the science of behavior, and it's looking at how the impact of the environment affects behavior. There's so many applications to ABA, which applied behavior analysis. The most common application is with kids who have autism, who might be getting 20 to 40 hours a week of ABA therapy, and that's an intensive application of ABA. So I would say that's the most common application of ABA. I got into ABA, I have a masters in education. And then I went on to get a board certification, which is another degree on top of that. So I'm BCBA certified. And I've been training and practicing ABA here where I live. And as a BCBA, that means that we assess children who might need either behavior therapy or ABA therapy. Either that's because they have autism, or they just might need some help managing their behavior, either in a classroom or at home. Shira Karpel: So we do the assessment. We would do supervision, and then we would very often put a team in place who carries out programs that come from us. So we would create the programs that are individualized for the student. And then there would be a therapist who's there daily carrying out the programs. And everything we do is data driven. So she'll be taking data and recording data, and then we'll review the data to make changes and updates to the program. Shira Karpel: So that's what I've been doing as a career. And then we got to the point where unfortunately, there's a huge need for ABA therapists and BCBA's because of the need for children who have autism and other difficulties. But we found that there was only so much time in the day, and even if we would hire more therapists and have more staff, the amount of work that would take of us to scale just wasn't going to be worthwhile. We don't like charging families an extra amount of money so that we get a cut of what the therapists are doing. It just doesn't seem right to want to scale in that direction. And then I kind of came across this concept of online business through another...