You no doubt know that I read. Like, a lot. At least a book a week anyway. You may not know, however, that I spend time not just reading books, but also a handful of trusted sources in the magazine world. My favorites include Success, Wired, Fast Company and Inc. Today’s guest, in fact, is a contributing editor at Inc. magazine, as well as a podcast host (The Story Exchange). She authored The Wall Street Journal Complete Small Business Guidebook and the book being featured today. That one is called, Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Colleen to share about: * Where to look to find your brilliant idea… * How to get your product or service noticed * The traits Colleen believes an effective leader must possess * …and plenty more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Colleen’s Latest Book You can order Start a Success Business: Expert Advice to Take Your Startup from Idea to Empire right now! Colleen in Action Books Colleen Recommends   The books of Laura Ingalls Wilder A Year In Provence by Peter Mayle The Outermost House: A Year of Life on the Great Beach of Cape Cod by Henry Beston The Still Meadow books by Gladys Tabor Check Out These Resources Visit Colleen’s website for more about her and her work. Grab a copy of Colleen‘s book now. Find out more about hiring Colleen to speak to your group. Connect with Colleen on