205: How to Modernise Your Wine Training for More Sales
Publisher |
Ken Burgin
Media Type |
audio
Categories Via RSS |
Arts
Business
Food
Management & Marketing
Publication Date |
Oct 06, 2016
Episode Duration |
00:44:14

Traditional wine training with serious faces and tasting notes doesn’t quite cut it in 2016 – employees don’t find it inspiring, and customers want better information and enthusiastic recommendations. There’s a lot you can do to make your wine training faster, brighter and more effective – it all leads through to better sales.

In this interview Ken Burgin talks to Kyle Thacker of online wine directory Uncorkd – we each had plenty of ideas on how to add energy and variety to wine training, whether it’s quick tastes or a detailed comparison. From sensory sessions to online videos, quizzes, winery visits and staff choosing ‘wine of the month’ – use this podcast to revitalise your training and boost sales.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review