Sean Cannell is a YouTuber, international speaker, and the founder of ThinkMedia. His mission: help entrepreneurs build their influence and go full-time doing what they love through the power of online video. In 2022, Sean took a huge risk by throwing a live personal branding event in Las Vegas, NV. He booked guest speakers like Gary Vaynerchuk, Alex Hormozi, and Vanessa Lau, which put tremendous pressure on his team. Pressure to make this event memorable for guests and profitable for his business. Fortunately, it worked out for the best, but not without making a few mistakes. In this unique conversation, Sean shares why he hosted an event of this magnitude and what he learned from the experience. He and Chris talk about event marketing strategy, booking high-profile guests, and the value of putting yourself in a challenging situation. Sponsored by: Gusto - https://gusto.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices