Podknife - 2020: $5bn Voice Shopping Revenue by Voice Marketing with Emily Binder

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2020: $5bn Voice Shopping Revenue

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Feb 04, 2020
Episode Duration |: 00:02:11

RBC Capital Markets predicts that voice shopping on Alexa alone will generate $5 billion in revenue for Amazon in 2020, via Vox. Key:

multimodal (voice + visuals)
ranking in spoken search results
CPG and grocery need to play here

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