If you’re anything like me, you struggle with networking. I’ve maintained a long-held disdain for these, often, after-work events. I’ve recently realized that one of the reasons I’ve detested it so, is because I was mostly doing it wrong. Thankfully for you and me, today’s guest is here to help us understand the ‘right’ way to build relationships, and build them he has. I’m talking about Scott Gerber who, along with Ryan Paugh, has written a fantastic book (surprise) on the subject. Scott and Ryan are the co-founders of CommunityCompany, the team behind professional communities such as YEC, an organization composed of more than fifteen hundred of the world’s most successful young entrepreneurs founded by Scott and Forbes Councils. Their book comes out officially on February 27, 2018, but you can pre-order it now. It’s called Superconnector: Stop Networking and Start Building Business Relationships That Matter. I hope you’ll sit in with us as we discuss Scott’s book together. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Scott to share about: * How we can begin to change our thinking so that we think more like a Super Connector and less like a Networker * How to talk to anyone by simply asking the right questions * The dos and don’ts of introductions * …and plenty more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. This Episode is also Sponsored By Gusto Gusto is refreshingly easy payroll, benefits, and HR for the modern small business. They make it easy, with modern technology doing all the heavy lifting. You no longer have to be a big company to get great technology, great benefits, and great service for your team. Gusto is offering Read to Lead listeners an exclusive, limited-time deal. Sign up today and you’ll get 3 months free once you run your first payroll. Just go here to get started. Scott’s Latest Book You can pre-order