Paul Holmes joins the show to discuss the launch of the first Global Communications Report, which predicts good PR agency sector growth over the next five years, but raises several questions over the industry's ability to adapt to a rapidly shifting landscape, not least when it comes to attracting and retaining the right talent, and for communications directors aiming to expand their influence and budgets. Holmes and Arun Sudhaman also discuss the Holmes Report's 2016 Global Top 250 PR Agency Ranking which reveals that industry growth slowed to 5% last year, raising further concerns about the sector.