Elan Kotz, owner of Orto Baltimore has skills. This isn’t Elan’s first restaurant. He opened the very successful Food Market in 2012. Orto is rustic, and focused on amazing farmers produce. An Italian-inspired menu is what Elan Kotz chose for his second concept. Co-hosts Dave Seel and Martha Lucius dig into what makes this restaurant tick. No surprise, their team is key. They clearly come first. They are conquering one hurdle after another during the pandemic. This honest conversation sheds light on the need to stay centered, to keep everyone focused and to use every marketing tool you can. Those tools may be tried and true, they may be clever and innovative. 

The takeaway from this episode:  independents will enjoy hearing a real life marketing and technology story. Staying relevant and staying in your guests minds is the moral to this story.