The more freelance journalists we meet, the more evident it is just how different each one is. Some work on assignment, while others pitch their own stories. And while these differences can leave us frustrated, it’s important that we keep digging to create an informed "freelancer outreach strategy." Our guest, Lisa Rebasca Roepe, a freelance journalist who covers workplace culture, gives some unique perspective on what it takes to successfully collaborate with her. And, to be honest, we gained a lot of great insights-- ones we hadn’t heard before. In this episode, you’ll learn: How to make your company/client fit into a larger story worth covering What common mistakes publicists make when pitching freelance journalists Why sometimes it really is all about timing and luck