How important is it to let your customers tell you about your new product or customer service? Maybe ask the marketing team behind New Coke? Every business can fall into the trap of presuming to know what their customers want. Why take the chance when you can ask them? We discuss ways to get that valuable feedback and how to prepare for a new product or service launch in a way that lets you know ahead of time whether or not to expect success! Show Notes Josh’s new project: The Pitch   This week’s show is brought to you by Audible. Get a Free Audiobook of this title (or the title of your choice!): Visit audibletrial.com/dream  you’ll also get a free 30-day trial of their service!