"You're making a big mistake if you're not creating content for social media," says entrepreneur Gary Vaynerchuk. He could be right. Social media works like a digital resume, or a credit score. How you show up, and for how long, matters. It is how we meet new people, get to know our existing friends better, and more importantly for business, how we create loyal fans and customers without having to pay for ads. In this episode, I explore why having an authentic social media presence is is one of the best investments of time and energy you can make -- even if you don't have a business.