Podknife - 199 - To Jump or Not to Jump on a Viral Trend by Yeah, That's Probably an Ad

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199 - To Jump or Not to Jump on a Viral Trend

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Oct 11, 2020
Episode Duration |: 00:41:37

It was the skateboard meme that swept us away.

Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment on TikTok—and whether the brand's response was appropriately timed.

They also recap the social hits and misses of the vice presidential debate.

Hosted on Acast. See acast.com/privacy for more information.

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