On your website, how much is ‘just enough’ information to make customers and search engines happy? Or is a good Facebook page sufficient? More than 60% of your restaurant or café website visitors will use their phone, so ‘mobile friendly’ is essential.

Ken Burgin talks with digital strategist and website builder Tim Hilton about what needs to be in an effective website, and what can be left out. You want to be found locally, compete with the big listing services (like TripAdviser, Yelp and Zomato) and give customers enough information so they divert their car or make a booking. Ultimately it’s all about sales! We also discussed the best way to work with a web designer and how to brief them, so the result is everything you expected and more. You can find Tim at Hiltonand.co and on Twitter.