Daniel Priestley is an entrepreneur (several times over), but you may know him best from his book Key Person of Influence. Over the last decade, Daniel noticed a trend in successful businesses: visible (and often outspoken) leadership. Steve Jobs. Richard Branson. Elon Musk. These CEOs leveraged technology to wield influence and change how we think about the world and their products. In short, we buy into the people behind the business before we buy from the business. You may not aspire to be the next Elon Musk, but you can apply the same approach and hasten the growth of your own small business. In this episode, Daniel and Chris discuss the benefits of being a person of influence and study the five common things you need to do to become one. But before you start that process, ask yourself this: what kind of dent do you want to make in the universe? Sponsored by Learn more about your ad choices. Visit podcastchoices.com/adchoices