Kev is recovering after his marathon of weddings, so it’s a welcome sit down for a coffee and chat about what makes the perfect photo book design. We also talk about swapping our X-Ts and X-Pros for a GFX, the latest Fujifilm Summit, Kev gives dubious flying advice for nervous fliers but sterling advice for a sixteen year looking at a photographic career. We ponder whether cloud back up is safe enough and expensive, if Fujifilm could add shutter sound effects to bodies to resemble favourite classic camera sounds, protecting the X100 series lens, using the X100V’s digital zoom and what 'non-photographers' appreciate in a professional picture. 'Hey look at this' by Dennis Skyum is the ‘book of the week’ and it’s part one of the latest Ask Andreas, where the Group Marketing Manager for Fujifilm answers your brand questions.