Data control and privacy rating/standard certification... Mary Hodder, Vice Chair of the Board of Directors at Identity Ecosystem Steering Group (IDESG) and a serial board member (bio), joins Pavan Bahl, Rob Sanchez and Marc Raco in front of a live audience at WEAR Conference 2017 in San Francisco. Fixing the nervous problem, opt-in issues, and new generations Hodder reviews her work on privacy and data control, and her background in usability engineering and product development. IDESG’s mission for rating/standard certification, for privacy and personal data control, coordinating all that many points of data to match up data from different sources, and how nearly nothing is being done to protect privacy. How if we felt more comfortable sharing data then companies could get more from us. Better sharing of data, how everyone wins, fixing the nervous problem in the marketplace, how 92% of populace have tried to stop data from getting out, why it indicates anxiety, the opt-in issues of giving up privacy, and how new generations will give up more privacy for better service. Standards, RFID, and the impact of physical technology Wearables, RFID and connected devices, and considerations of the European GDPR (General Data Protection Regulation). Creating standardizations around data, a set of standards, privacy, security, usability, strategies to obtain adoption, getting to market faster, and the risks of data security and standards vs. delays. Companies gamifying products, incentivizing consumers to use products, guiding those companies who are looking to integrate with RFID, how it is important to look at every product and evaluate the bad and good things, designing for good, minimizing the bad, and the way development of physical technology is changing what we thnk we’re capable of. Timing of notice, giving consumer control, and snakes vs. spiders How wearables might get “just in time” notice, and being aware what is going on, how that takes away a lot of anxiety, and why the aggregation of large amounts of data can be radioactive. Another option suggests the individual holds data then can share it when thresholds are met, then companies working with individual data sets allow individuals to be in control, and the need to flip the model user submitted terms. Off the Grid Questions cover making cake, snakes vs. spiders, life changing feedback, fear and greed, becoming a sausage maker, and clickstream copyrights.