Podknife - 192 - Reaching—and Keeping—Gen Z by Yeah, That's Probably an Ad

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192 - Reaching—and Keeping—Gen Z

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Aug 23, 2020
Episode Duration |: 00:43:31

Gen Z is the digital, creator, activist generation. What do brands need to do to reach them? Adweek's social media and marketing manager Julian Gamboa and Emma Havighorst from Generation Slay join us to talk about what this incredible group is facing in this unforgettable time—leading themselves with passion, politics and transparency.

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