Marjo Hellman is an Executive Communication Coach dedicated to helping leaders become the powerful leaders they want to be. Marjo is the creator of the Magnetic Executive signature programme, that helps high-achieving executives and organizations become the #1 leaders in their field. Marjo’s previous work includes “Finland Emojis” which is the most successful global PR campaign for Finland to date. An avid tennis fan. She’s the host of Esiintymisklinikka podcast (in Finnish), the first Finnish podcast dedicated to performance and communications. The Coach’s journey Marjo’s journey began very young. Since she was a child she started doing various activities related to the stage, from ballet when she was 5 years old, to studying acting and Theatre at University. When she moved back to Finland she started doing radio journalism and later stayed doing TV for many years. In 2009 she shifted to working in a communications agency and there she realized she could coach people and started doing it. Sometime later she left her work and started his own entrepreneurship until today. Magnetic communication: The Key for any leader Communication is just skill. It is something we can all learn, but magnetic communication starts from the basics: being true to yourself and being an authentic self. This means not forcing people to follow you and listen to you, but actually be worth listening and to be worth following. The result is having a great communication power. So ask yourself: How will you communicate with people? How good your interaction skills are? and How you present yourself? Magnetic leaders of our times As an example of magnetic leaders, Marjo shows us the Obamas, Michelle and Barack. Michelle is a powerfull storyteller, has a strong personality and is not afraid to show her feelings. Barack, beside being charismatic as well, is also a master using his tone of voice for enfatizing his message. Each one has its own skills and abilities but they both radiate magnetism. A trick to make a great first impression. Marjo’s advice for making a great first impression is: Breathe, that is essential. Take a deep breath in and when you start speaking, breathe out and connect with the person. Look people in the eye directly, shake hands and start speaking while you smile. You instantly will appear truly confident. That is the key for making a great first impression. Related: