Harry Duran welcomes to the podcast best-selling author, speaker, persuasive writing expert and fellow podcasters, Laura Petersen. Laura is the founder and host of Copy That Pops, a podcast aimed at educating podcasters on how to write copy that is compelling, stands out, and is effective for their businesses. Laura has been writing for years and is a true believer in the power of the written word. She has a wide array of experience both as an expert in content marketing and as a podcasting entrepreneur.  In this episode, we talk all about copywriting as it relates to podcasting. Laura discusses her background as a former teacher turned copywriting guru. Laura started her first podcast back in April of 2016 and has since turned that into a successful business. Copy That Pops offers a full range of services, assisting clients to leverage the power of persuasion in their communication. Harry and Laura talk about the importance of writing powerful copy and the influence that reading has on writing. Laura chronicles her growth as an interviewer and a speaker. She credits practice and preparation as the reasons her confidence level soared. Finally, Laura shares how she became #1 Amazon Best-Seller with a book she wrote in just thirty days!  00:00 – Harry welcomes Laura Petersen to the podcast04:28 – The value of audio-only podcasts 05:27 – Harry talks about the retention hashtag07:17 – The origin of Harry and Laura’s friendship 08:41 – Laura explains the rules of ‘Never Have I Ever’        10:03 – Laura’s entrepreneurial background 13:36 – Shifting her focus from podcasting to writing books 14:15 – Laura’s individual group programs 15:50 – The challenges Laura faced during the early stages of podcasting 18:54 – How Laura has grown as an interviewer22:40 – Laura’s earliest recollection of her passion for writing28:55 – Copywriting advice Laura would give to podcasters 32:09 – The power of words 34:07 – Why Laura has been avoiding consuming different content  35:55 – The impact reading can have on writing 37:57 – Just-In-Time learning vs. Just-In-Case Learning 39:16 – Books and podcasts that have been instrumental to Laura’s career 45:00 – What is something Laura has changed his mind about recently 46:15 – What is the most misunderstood thing about Laura 47:02 – Laura talks about the books she has written 49:25 – Where listeners can follow Laura Full show notes: http://podcastjunkies.com/187

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