Please support our sponsors because they make the show possible!    Free Opteo trial - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes:This week on the Paid Search Podcast, Jason and Chris discuss three common mistakes they see when they do audits of Google Ads accounts. These mistakes include measuring non-converting actions as a conversions, letting a small number of bad-performing keywords dominate your results, and making too many bid adjustments. The guys also discuss how you can find out if you are making these mistakes and how to fix them. Thanks for listening and sharing the show, and we hope you enjoy the episode!

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